Odd’s on for a job well done
We continuously seek to build strong and lasting partnerships with Wolverhampton’s biggest organisations and businesses. So we were thrilled when we were instructed to design and build a new website for Wolverhampton’s premier entertainment venue, Casino 36.
Our in-depth discussions with James Thomas-Horton, Marketing Manager at the Casino based on Temple Street, revealed many areas of improvements that could be made on a new site.
The website covers two of the groups’ main venues; Wolverhampton and Stockport. The core focus of the website is to communicate the regular events on offer to its members; from slots promotions to theme nights and food offers. Secondary is presenting the site and ultimately the venues themselves, to be more accessible to those who may not frequent Casinos.
With Wolverhampton being the dominant venue and millions spent in refurbishing, Casino 36 is not the dark and dingy place one might typically think of. It’s extremely friendly and the interior is indulgent. Their Sports Bar and Champagne Lounge are spaces that would easily be on anyone’s list for a night out.
Anyone who is interested in visiting a casino will naturally check out their website first. The new design we have crafted gives a much more pleasant user experience over the previous version and a digital insight into what it’s like to be inside the casino and the atmosphere a visitor can expect.
The Casino like to keep in touch with their members (don’t worry, they are GDPR compliant) and we designed and programmed a range of templates for the email communications. Designed to be used within their CRM, the emails are used to welcome new members, reconnect with those who may not have been for a while, celebrate birthdays with offers and good old regular updates. All in a consistent, on-brand style.
Take a look for yourself and view the Casino 36 website.
Depict Creative is a Wolverhampton based branding, design and marketing agency. Creating logo design, branding, websites, videos, good old graphic design and more! Stay up to date with our news stories by joining our newsletter.