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Opening the door to stronger branding and marketing for one of Shrewsbury's most popular Estate Agents.
Holland Broadbridge are one of Shrewsbury’s oldest estate agents - but they are young at heart! They wanted to freshen up their marketing strategy, redefine their tone of voice and strengthen their position amongst their typical customer and target audience.
We created a year-long advertising campaign that would be used front of house in their office windows. Promoting both their sales and lettings service, the advertising was colourful, bold and to the point in it’s messaging. The objective of the campaign was to drive further instructions by new customers.
The style of the campaign was transferred across to a larger, 48 sheet billboard advertisement placed on Coleham head, Shrewsbury. Promoting a cashback offer on new instructions, the advert was a focal point for drivers and passers-by as they made their way into the town.
Marketing Material For A Lasting Impression
As well as their advertising, we also turned our attention to their printed brochures. We designed, printed and delivered their new marketing piece that acts as a leave behind for prospective customers. The maltese cross style brochure certainly makes an impact whilst offering a good insight into how Holland Broadbridge can help to sell or let a property.
On the move...
The latest challenge we completed for Holland Broadbridge was to get their business advertising on the go. With a new company vehicle, they wanted to be seen about town so we designed and produced some simple but striking graphics to wrap their ice white Mazda 2.