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Showcasing the real Mark Northall through refined personalised brand identity
Mark Northall is a popular social media trainer and prominent networker. His brand focuses on him as an expert in getting the most out of social media for business. Mark told us that for years he had struggled to create the right image that really captured his personality. He tasked us to build a better brand identity for his business.
Through numerous conversations with Mark, we performed a brand audit of his existing assets. We addressed everything from his photography to his brand typeface. It was clear that his brand was not doing his expertise justice.
Mark is full of personality and the real issue was obvious. His personality wasn't shining across his brand. Essential brand assets such as his pull up banner, were giving off the wrong impressions about him - by changing his photography, we started to bring out the real Mark Northall.