PD Industrial is one of the UK's leading specialists in the design, delivery and installation of industrial storage systems. The West Midlands based company approached us as they were looking for a marketing partner to work with longterm.
PD Industrial was looking to work with a new marketing partner in the West Midlands. They told us they had a need to take a broad look across all of their marketing activity - both online and offline. In a very competitive marketplace, they needed to make sure they were seen as a leading authority and experts in industrial storage systems.
Through conversation about the business's goals and objectives; coupled with research into the industry and competitors - it was decided that the brand needed some work to be more accurately positioned.
We started at the face of the business, the immediate brand identity. We pinpointed a new colour palette that was more familiar in the industry. Then we simplified the messaging throughout, to make it more obvious what they offer.