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As one of the countries great manufacturing companies, Macclesfield based SMC Euroclamp needed a brand refresh and they asked us to help.
We updated their brand - starting with a logo that hadn't changed in decades. Alongside creating their marketing material we also produced their business stationery and much-needed business cards in time for their annual trade exhibition. The new identity is bold and colourful which is fitting for their industry. It provides them with more impact visually and a greater authoritative tone.
History shows them to have had a hand in manufacturing parts for the Lancaster Bomber but as the war ended, the business diversified and moved into utilising the large volume of forklift trucks that military had left behind. Now they are a leading force in the design and manufacture of hydraulic attachments for Forklift Trucks.