Mind Over Matter
Mind Over Matter is a clothing brand with a community that love the outdoors and use nature as a base of positivity to support their mental health. Isha came to us at the very beginning of her journey setting up ‘MOM’ and needed a brand that reflected her ethos.
The Challenge
Isha created Mind Over Matter after her own struggles with mental health issues. She knew one thing for certain and that was being outdoors felt good. During the coronavirus pandemic she began to encourage others to go outdoors. She raised money for mental health charities by running laps around her street. Then she had an idea! Could she build a community and a brand, that encompassed the idea and values of getting outdoors to help with their own mental health?
Isha came to us with a name, and an idea for a t-shirt. What happened next would grow into something inspiring.
What We Did
Working with Isha we began to craft a brand identity that carried her ethos. Mind Over Matter started as a t-shirt and then grew to 3 tshirts, then some hoodies and bobble hats. Before she knew it, she was actually selling products on social media. People were loving the brand and what it stood for.
Mind Over Matter now has a full ecommerce website that is designed to allow people to quickly purchase their ideal clothing and accessories. The store sells over 40 different products and designs. Profits are donated to charity and the Mind Over Matter brand has also grown into organised group walks, covering many of the top hikes in the UK and Europe.
Aside from the website, we have helped Isha with her marketing material, packaging and even the odd t-shirt design when she asks us to.
