Wild In Wolves

The Challenge

The Wild In Wolves marketing campaign achieved remarkable success, exceeding its objectives and generating positive outcomes for all stakeholders involved. The campaign succeeded in attracting a significant increase in footfall to the city center during the summer holidays. The unique animal trail experience acted as a compelling draw, encouraging visitors to explore and engage with local businesses and attractions.

The Wild In Wolves trail was targetted at communities in the immediate Wolverhampton postcode area but the client was thrilled to find that participants had travelled from a much wider area including towns and cities such as: Leamington Spa, Redditch, Stafford and Stockport.