Make sure your identity is used in the same way - all the time! Sounds simple huh? Stick to your colour scheme, use the same typeface. Speak in the same tone of voice. Do this across ALL of your marketing activity - online and offline - and this will stand you in good stead every day your brand is out in public. If you are still unsure about how to create a powerful and impacting brand identity for your business, then get in touch with us here.